Just when you think your teens (and tweens) have found a social media home — Instagram, Facebook, Tumblr, Twitter, SnapChat, for instance — along comes a competitor that draws users away in droves. In this case it’s Pheed, a website and app that lets users share every type of digital communication — videos, photos, audio, and more — in one convenient place. It’s attracting tweens and teens in droves.
What makes Pheed so popular — it launched in October 2012 and by February 2013 a Forbes article called it the number one app — is that it’s simple and fun to use. But it also expands the capabilities available on other social media sites. Pheed users can send longer messages — 420 characters as opposed to Twitter’s 140 — which in some ways makes it something like the micro-blogging site, Tumblr, and it’s easy to link to a user’s other social media accounts. The comments that users send and receive are called “Pheedback.”