When a group of people gets together suddenly and unexpectedly for a purpose (sensible or not) that group may be called a flash mob. These gatherings, appearing to come out of nowhere, have gained some notoriety in the connected digital world — it’s just so easy to arrange them via communication tools and via social media such as Facebook and Twitter.
Most often when I hear people talk about flash mobs, it has to do with crime. A large group of people descends on a small store, for instance, and clears off the shelves. Several countries have gone so far as to make flash mobs illegal. But most of these crowd events have nothing to do with crime or criminal behavior.
Most of the flash mobs today are for fun, and may even offer surprised audiences the opportunity to learn something. Interesting “mobs” may include dancers, music, improvisational theatre, poetry readers, or social protesters. Now, as experience with flash mobs expands, another purpose of these gatherings is to promote products
Sometimes a flash mob occurs and the event has nothing to do with digital communication. It becomes a performance — not at all related to the social media-inspired gatherings encouraged by Twitter or Facebook.
In December 2013, a few of the visitors at the Smithsonian’s Air and Space Museum were surprised by a single musician, a cellist, who came in and began playing Jesu, Joy of Man’s Desiring in the huge main atrium. Continue reading